As iPhone house owners started customizing their iOS 14 homescreens with new widgets and customized icons, Pinterest iOS downloads and searches surged because the app grew to become a high supply for design concepts and inspiration. As we speak, Pinterest is extra straight becoming a member of the homescreen customization development with its personal iOS 14 widget of its personal.
Final month, Pinterest broke its daily download record when it noticed over 600,000+ downloads in a single day. Although third-party estimates disagreed on which day the brand new file was achieved, a number of corporations noticed an outsized variety of new customers downloading the Pinterest cell app. The demand was straight tied to the #ios14homescreen redesign trend that was additionally being shared throughout social media as customers confirmed off how they had been utilizing iOS 14’s new widgets, together with matching wallpapers and customized icons for app shortcuts to provide their homescreen a brand new “aesthetic.”
Throughout this time, Pinterest says it noticed searches for concepts like “indie ios 14 homescreen” spike by 15x within the week following the iOS 14 launch in contrast with the week prior, whereas searches for “iPhone aesthetic” had been up by 19x.
The development additionally pushed customized widget makers — like Widgetsmith, Colour Widgets, and Picture Widget — as much as the highest of the App Retailer charts, as they allowed customers so as to add photographs and different colourful widgets to their homescreen.
Equally, the brand new Pinterest widget launching right this moment might make for an excellent different to a static picture widget.
As an alternative of selecting a photograph or album of photographs saved to your Digicam Roll to function the supply on your iOS 14 homescreen photographs as with different picture widgets, the brand new Pinterest widget permits you to choose a Pinterest board as your picture supply. The board can both be considered one of your individual or one that you simply comply with.
For instance, you possibly can add a widget that options your favourite motivational quotes or one which serves of photographs of journey inspiration or fashion concepts. You might additionally create seasonal boards, like these for Halloween or fall or Christmas or winter, to make it simpler to swap between totally different homescreen “aesthetics” with the altering seasons.
Pinterest says the brand new widget will replace the picture it options on an hourly on day by day foundation, relying in your preferences. The widget can be set both as a small picture or massive one, however the firm notes there’s no medium choice because it’s not optimum for Pin size.
The widget can be interactive. Once you faucet the Pinterest widget, you’ll be launched on to that Pin within the app.
As you discover new photographs that suit your homescreen aesthetic, you may add them to your board to maintain a recent set of photographs showing in your homescreen.
The up to date app with the widget is rolling out to iOS customers worldwide beginning right this moment, Pinterest says.